佩弦:<p><span style="font-family: Arial; font-size: 16px;">早些时候,坊间流传:</span><span style="font-family: Arial; font-size: 16px;">泰国的广告像电影,中国的电影像广告。</span></p> <p><font face="宋体"><span style="font-size: 16px; font-family: Arial;">闲暇之余,我最爱的休闲方式之一就是看泰国广告。</span></font></p> <p><font face="宋体"><span style="font-size: 16px; font-family: Arial;">泰国广告很</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">走心,细腻又具有张力,</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">细节通常耐人寻味</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">,让大多数</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">广告</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">都可以</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">可</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">当作微电影来</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">看</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">。通常</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">不看到最后一刻</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">,</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">很难看到里面的广告元素</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">。而</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">通过故事情节的层层铺垫</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">,观众的情绪代入感很强,广告的情感嵌入值也很高,</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">往往广告效应</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">也</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">是最强烈的</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">。</span></font></p> <p><font face="宋体"><span style="font-size: 16px; font-family: Arial;">泰国广告</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">有一种独特的泰式幽默</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">。</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">泰国广告人</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">用他们</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">独特的幽默方式</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">,或无厘头,或大反转,相比</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">欧美那种低调的幽默方式</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">,脑洞大开</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">更显夸张</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">,</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">冲击感强烈</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">。</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">赏一则泰国广告</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">,</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">犹如品一碗</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">冬阴功汤,</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">往往让你大呼过瘾</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">,</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">回味无穷</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">。</span></font></p> <p><font face="宋体"><span style="font-size: 16px; font-family: Arial;">让泰国广告生命力顽强的另一点是它的平民化</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">。</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">泰国广告基本上不用明星名模做宣传噱头</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">,情节设计以</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">真挚的情感远远比华丽的排场更能触动人心</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">。相比之下,国内广告大多借助明星效应来推广产品,要么就是靠广告词来一鸣惊人。只见那张熟悉的明星脸晃来晃去却缺乏创意,整个生怕人们只记得创意而忘记了产品的小气样儿。</span></font></p> <p><font face="宋体"><span style="font-size: 16px; font-family: Arial;">泰国广告,让我对泰国有了一个新的认识。</span></font><span style="font-family: Arial; font-size: 16px;">毫不夸张地说,我光看泰国广告就能看上好几个小时。说了那么多,还是给大家介绍几个我喜欢的泰国广告。</span></p> <p><strong><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);">1</span><font face="宋体"><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);">《再也不相信梦想了》</span></font></strong></p> <p><strong><font face="宋体"><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);"><iframe frameborder="0" width="640" height="498" src="https://v.qq.com/iframe/player.html?vid=w0349e2i59x&tiny=0&auto=0" allowfullscreen=""></iframe><br /></span></font></strong></p> <p><font face="宋体"><span style="font-size: 16px; font-family: Arial;">这支广告是泰国</span></font><span style="font-size: 16px; font-family: Arial;">Kiatnakin</span><font face="宋体"><span style="font-size: 16px; font-family: Arial;">银行的神励志广告,堪称先甜后虐的典范,简直是励志广告中的一股泥石流。就是直截了当地告诉你:你攒钱的速度永远赶不上物价上涨的速度,所以有钱就尽快买买买吧!</span></font></p> <p><strong><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);">2</span><font face="宋体"><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);">《生命的重点在身材》</span></font></strong></p> <p><strong><font face="宋体"><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);"><iframe frameborder="0" width="640" height="498" src="https://v.qq.com/iframe/player.html?vid=v0347bzt2kz&tiny=0&auto=0" allowfullscreen=""></iframe><br /></span></font></strong></p> <p><font face="宋体"><span style="font-size: 16px; font-family: Arial;">本天真的以为这只是一个整容广告,岂料泰国广告的套路岂能这么容易猜透?泰国</span></font><span style="font-size: 16px; font-family: Arial;">Nature Gift 711</span><font face="宋体"><span style="font-size: 16px; font-family: Arial;">塑身咖啡超励志广告告诉你,没有减不下来的肉,只有不努力的你。</span></font></p> <p><strong><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);">3</span><font face="宋体"><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);">《做男人要有用》</span></font></strong></p> <p><strong><font face="宋体"><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);"><iframe frameborder="0" width="640" height="498" src="https://v.qq.com/iframe/player.html?vid=a0366uogqad&tiny=0&auto=0" allowfullscreen=""></iframe><br /></span></font></strong></p> <p><font face="宋体"><span style="font-size: 16px; font-family: Arial;">这是泰国红牛功能饮料的创意广告片。在学习</span></font><span style="font-size: 16px; font-family: Arial;">“如何不在垃圾堆里找男朋友”这件事情时,事实再一次教会我们,男人颜再好也只是加分项,“实践”才是检验珍爱的唯一标准。</span></p> <p><strong><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);">4</span><font face="宋体"><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);">《女人,宇宙间最大的谜题》</span></font></strong></p> <p><strong><font face="宋体"><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);"><iframe frameborder="0" width="640" height="498" src="https://v.qq.com/iframe/player.html?vid=t0361rpjcjv&tiny=0&auto=0" allowfullscreen=""></iframe><br /></span></font></strong></p> <p><font face="宋体"><span style="font-size: 16px; font-family: Arial;">天才物理学家霍金曾说:</span></font><span style="font-size: 16px; font-family: Arial;">“女人才是宇宙间最大的谜题”。看过泰国这支夸张又真是的广告短片,相信你对这个议题一定会有更加深刻的认识。至于这支广告到底是卖什么的,完全不重要了。</span></p> <p><strong><font face="宋体"><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);">5《网红</span></font><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);">Lalin </span><font face="宋体"><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);">难以面对的现实人生》</span></font></strong></p> <p><strong><font face="宋体"><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);"><iframe frameborder="0" width="640" height="498" src="https://v.qq.com/iframe/player.html?vid=o0355xa5dfb&tiny=0&auto=0" allowfullscreen=""></iframe><br /></span></font></strong></p> <p><font face="宋体"><span style="font-size: 16px; font-family: Arial;">泰国网红</span></font><span style="font-size: 16px; font-family: Arial;"> Lalin</span><font face="宋体"><span style="font-size: 16px; font-family: Arial;">在网上被人赞为“天使”,然而在现实中,她连展露真颜的勇气都没有。现代人在社交平台上越完美,在现实中就越是羞于承认自己的伤疤。但是,现实的真实触感不就在于苦甜参半吗? 不看到最后三秒,你都不知道什么是套路。</span></font></p> <p><strong><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);">6</span><font face="宋体"><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);">《不要让最爱我们的人难过》</span></font></strong></p> <p><strong><font face="宋体"><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);"><iframe frameborder="0" width="640" height="498" src="https://v.qq.com/iframe/player.html?vid=f0361s29pnz&tiny=0&auto=0" allowfullscreen=""></iframe><br /></span></font></strong></p> <p><font face="宋体"><span style="font-size: 16px; font-family: Arial;">我们常常因为陌生人的一个细小的善举而感动,而身边亲近之人的爱与付出却容易被我们忽略,视为理所当然。这支温情的逃过广告提醒我们,对于无私又包容的爱,应好好珍惜和心存感激。</span></font></p> <p><strong><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);">7</span><font face="宋体"><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);">《回忆杀:我的男朋友死了》</span></font></strong></p> <p><strong><font face="宋体"><span style="font-size: 16px; font-family: Arial; color: rgb(0, 100, 0);"><iframe frameborder="0" width="640" height="498" src="https://v.qq.com/iframe/player.html?vid=g0356a8k38f&tiny=0&auto=0" allowfullscreen=""></iframe><br /></span></font></strong></p> <p><font face="宋体"><span style="font-size: 16px; font-family: Arial;">打折神器泰国积分卡</span></font><span style="font-size: 16px; font-family: Arial;">The 1 card </span><font face="宋体"><span style="font-size: 16px; font-family: Arial;">的</span></font><font face="Calibri"><span style="font-size: 16px; font-family: Arial;">10</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">周年纪念催泪广告《</span></font><font face="Calibri"><span style="font-size: 16px; font-family: Arial;">THE ONLY ONE</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">》,大玩虐心回忆杀。我的男朋友逗逼、打呼、不洗澡、衣品差,</span></font><font face="宋体"><span style="font-size: 16px; font-family: Arial;">可是我爱他。</span></font><span style="font-size: 16px; font-family: Arial;">BGM</span><font face="宋体"><span style="font-size: 16px; font-family: Arial;">:</span></font><font face="Calibri"><span style="font-size: 16px; font-family: Arial;">THE ONLY ONE</span></font></p>